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Avoid the words “design thinking’

Overview of Article: This is an interview with David Butler, the 43 year old master design strategist for Coke.  He gives his views on how to be effective using Design Thinking in the retail market....

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Designing on Purpose:David Butler part 1

Overview of Article: This is an interview with David Butler that is a follows up on the Fast Company Article and Business Week article that have drawn so much attention. Thoughts on this Article: I...

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Part 2: Interview with David Butler

Overview of Article: This is Part 2 of an interview with David Butler that is a follows up on the Fast Company Article and Business Week article that have drawn so much attention. Thoughts on this...

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